Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Description of business unit
In Bank of Ireland, our purpose is to enable our Customers, Colleagues and Communities to thrive. We do this by drawing on our professionalism, determination, innovation and the passion we have for making a difference in customers' lives. Our work is important and so too are the people doing it.
This role is part of the Group Marketing function which is focused on supporting the strategic and revenue growth priorities of BOI Group.
Purpose of the Role
To drive our ambition of becoming the National Champion, the successful candidate will play a key role in delivering our brand strategy and in helping to bring our new brand purpose to life. This role will work across the organisation in a number of key areas
What is the opportunity
An opportunity exists for a marketing professional with experience in developing and executing brand strategy, creating & maintaining brand integrity across all marketing initiatives and company communications along with proven ability in creating and executing creative customer focused campaigns in a large organisation.
Third level qualification, ideally in a marketing or business related discipline;
Essential Skills & Experience
Customer Focused - Self
One Group, one team - Self
Agile - Self
Accountable - Self
Champion Transformation - Self
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
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The Group Competency model provides clarity on what is required to deliver success and to achieve our Purpose – i.e. to enable our customers, our colleagues and communities to thrive.
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