Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Description of business unit
The Customer Analytics team sits within the Group Marketing function and supports our customers and colleagues across Ireland, UK and Internationally. The Customer Analytics team is a growing area within the Bank of Ireland and is responsible for Commercial Insights, Modelling and Performance Analytics. The insatiable demand across the organisation to interrogate and analyse larger data sets to deliver deeper and richer customer insights ensures the Customer Analytics team is a key stakeholder in major decisions across the Bank. Also as customer expectations grow and there is an increasing demand for a personalised customer experience, Customer Analytics team is leading this initiative to enable and drive this personalised experience. This continued growth results in substantial opportunities for team members to grow and develop both their technical and non-technical skills to achieve their full potential within the Bank of Ireland.
Purpose of the Role
You will leverage one of the richest customer data sets in Ireland to create compelling, impactful and actionable insights for the Bank of Ireland. You will work with our key partners across the bank to understand their requirements, build out a data driven story and communicate the results to drive favourable business and customer impacts. This is an exciting time for you to join the Bank of Ireland as the importance of data and analytics continues to grow and the team expansion creates numerous opportunities for growth and development. You will be joining in a highly visible role which will have exposure to key senior stakeholders and business units.
What is the opportunity
This is an exciting opportunity to join a talented team with big ambitions to unlock value from data for our customers, colleagues and communities.
Essential Skills & Experience
Desirable Qualifications, Skills & Experience
Experience with Web behavioural data, customer journey analysis a plus
Competency 1: Achieving Results - 1. Core / Developed
Competency 2: Delivering Quality - 1. Core / Developed
Competency 3: Solving Problems - 2. Developed / Advanced
Competency 4: Working Together - 1. Core / Developed
Competency 5: Serving Customers - 1. Core / Developed
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
People who viewed this job also viewed
Alert me about jobs like this
You've seen your dream job, now what can you expect from the process?
Bank of Ireland is regulated by the Central Bank of Ireland. In the UK, Bank of Ireland is authorised by the Central Bank of Ireland and the Prudential Regulation Authority and subject to limited regulation by the Financial Conduct Authority and Prudential Regulation Authority. Details about the extent of our authorisation and regulation by the Prudential Regulation Authority, and regulation by the Financial Conduct Authority are available from us on request. By proceeding any further you will be deemed to have read our Terms and Conditions and Privacy Statement.
© 2019 Bank of Ireland