Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand and customer insight, consistent and compelling customer communication across all touchpoints, data driven marketing, customer experience insight and innovation design, integrated technology transformation, Robust Marketing spend effectiveness and governance.
Description of business unit
The Customer Analytics team sits within the Group Marketing function and supports our customers and colleagues across Ireland, UK and Internationally. The objective of the Customer Analytics team is to leverage data and analytics to drive more data driven decision making and to deliver more personalised experiences and engagements for our customers. To do this the Customer Analytics team leverage internal and external data and apply data analytics, machine learning and visualisation techniques to maximise the value of this data and deliver positive outcomes for our customers.
As customer expectations grow there is an increasing demand for a personalised customer experience. Customer Analytics is leading the charge to enable and drive this personalised experience through data analytics and the application of artificial intelligence. The complex challenges the team faces means there is considerable opportunity for team members to grow and develop both their technical and non-technical skills to achieve their full potential at Bank of Ireland.
Purpose of the Role
In this role you will use advanced analytics and modelling to enable personalized customer experiences at every customer touch point. The individual will also have to take these models and productionise them into live environments that provide enhanced customer outcomes. It is an incredibly exciting and challenging opportunity to take on. The types of projects involved in achieving this vision include predictive models, recommender systems, customer graph analysis, next best action, multi-channel attribution and market mix models.
What is the opportunity?
This is an exciting opportunity to workwith atalented data science team to solve complex problemsfocused on delivering an enhanced customer experience for our customers.
Essential Skills and Experience
Desirable Qualifications, Skills & Experience
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
People who viewed this job also viewed
Alert me about jobs like this
Learn about our Group Competency Model
The Group Competency model provides clarity on what is required to deliver success and to achieve our Purpose – i.e. to enable our customers, our colleagues and communities to thrive.
You've seen your dream job, now what can you expect from the process?
Bank of Ireland is regulated by the Central Bank of Ireland. In the UK, Bank of Ireland is authorised by the Central Bank of Ireland and the Prudential Regulation Authority and subject to limited regulation by the Financial Conduct Authority and Prudential Regulation Authority. Details about the extent of our authorisation and regulation by the Prudential Regulation Authority, and regulation by the Financial Conduct Authority are available from us on request. By proceeding any further you will be deemed to have read our Terms and Conditions and Privacy Statement.
© 2019 Bank of Ireland