Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Purpose of the Role
As the Digital Content Specialist, you will be responsible for taking consumer-targeted digital content from concept through to publication. The role will include generating strategies for the creation and scheduling of meaningful content deployment, driving quality traffic to our suite of digital platforms, and encouraging awareness of and engagement with our products. Content optimisation for both search and customer journey is a key function of the role.
What is the opportunity
Using compelling content marketing techniques to drive brand engagement and build social media advocacy and commercial objectives. You will work closely with the brand team to build the brand, tell the story and will have clear measures of success around this.
Bachelor's Degree (Business, marketing, Communication, Media or Journalism preferred)
Essential Skills & Experience
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
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