People, Person, Clinic, Doctor, Lab Coat, Scientist

Marketing Data Scientist

Dublin

Marketing Data Scientist

Dublin | Ireland

The Opportunity

The successful candidate will be responsible for acquiring, analysing and leveraging data to measure the performance of marketing efforts. This is an exciting time to join the team as the importance of data and analytics continues to grow and the team expands. This is a high visibility role within the team and a great opportunity to make a difference to our customers.

The Person

  • Bring a passion for acquiring data and using data to improve the performance of the organisation and the experience our customers receive.
  • Have a strong analytical background coupled with an ability to relate results to the business and form recommendations which add value.
  • Have experience in supporting the development of key strategic analytics and measurement projects and delivering continuous enhancements to the analytics processes (A/B Testing, Propensity Modelling, Attribution Modelling and Market Mix Modelling).
  • Leverage exceptional attention to detail and statistical knowledge to build accurate and scalable datasets and analysis as well as deliver impactful results and insights.
  • An individual who is excited to learn and test new toolsets and someone who keeps in touch with emerging trends in data and analytics.

Key Responsibilities

  • Partner with marketing, research and product teams to design, execute, measure and improve the impact of marketing efforts.
  • Design and build definitive analysis and processes for tracking and measuring the performance of marketing and analytics practices within the bank.
  • Analyse data using statistical tools and techniques to improve business processes, better serve our customers, design new products and support better decision making.
  • Use your advanced analytics skills to join complicated dataset and identify trends, correlations and patterns which will drive business change.
  • Design and implement reporting dashboards that track key metrics and performance trends, and provide actionable insights to marketing leadership.
  • Solve business problems using data analysis and present back meaningful and actionable information to relevant stakeholders.
  • Be an advocate for high quality and impactful output throughout the Group.

Essential Qualifications

  • MSc or PhD in Statistics, Computer Science, Economics, Analytics or equivalent quantitative field.

Essential Skills & Experience

  • At least 3 years analytics experience working in Statistical Analysis or Marketing Science.
  • Proven experience in the statistical analysis and modelling of this data to derive insights. Knowledge of regression, time series, hypothesis testing etc.
  • Data retrieval and manipulation experience: SQL as well as R or SAS for analysis.
  • Proven track record in designing and implementing successful attribution reporting or marketing measurement solutions.
  • Proven ability to work effectively with colleagues from different disciplines across business and technical functions. Exceptional communication skills.
  • A drive to succeed and make a major contribution to the success of analytics within the Bank of Ireland Group.

Desirable Qualifications, Skills & Experience

  • Experience accessing data through APIs and web applications.
  • Experience with strategies for processing big data sets.
  • Experience using Artificial Intelligence in the field or personalisation or recommendation as distinct advantage.

Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.

Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles will not be accepted for this role.

Closing date: Nov 29, 2017

Unfortunately we are unable to process applications at this time due to maintenance. This is expected to last until 6am Monday 20th November. If you leave your details with us here we will contact you informing you when we are live again. Thank you for your patience.

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