People, Person, Clinic, Doctor, Lab Coat, Scientist

Marketing Manager - B2B


Marketing Manager - B2B

Dublin | Ireland

20 month fixed term contract

Description of business unit

This role represents an exciting opportunity to join one of Ireland's leading brands and support the development of a best in class marketing function.

The Enterprise Marketing team will manage all B2B and B2C communications to our Corporate, Business, Intermediary and Broker audiences. This team sits within the wider Marketing Communications and Brand team.

Purpose of the Role

The role is to manage communications to our SME business base and support the delivery of application targets.

Key Accountabilities

  • Develop and implement integrated marketing plans to deliver recruitment, retention and brand objectives.
  • Support in the implementation of the new BOI brand platform, ensuring strong, consistent brand messaging across Enterprise and Business banking marketing.
  • Continually measuring and learning for the future with a commitment to deliver all campaigns in line with business objectives (recruitment, retention and brand build) with campaign evaluation in place with appropriate business metrics.
  • Manage Marketing budget, with relevant business cases for spend as appropriate.
  • Deliver all activities inside agreed budget and manage all exceptional items appropriately. Ensure the approvals process within the unit is compliant with all spend subject to pre-approvals at the appropriate level.

What is the opportunity

As Ireland's number 1 business bank and following on from the launch of a new brand platform there is a huge opportunity to engage more with SMEs in Ireland.

Essential Qualifications

Relevant marketing qualifications

Essential Skills & Experience

  • B2B experience ideally in a digital environment, with a proven track record for delivering superior results.
  • Strong relationship management experience with key stakeholders both internally and externally.
  • Exceptional organisation and project management skills, and strong attention to detail.
  • Good problem solving abilities through analysis and decisive action.
  • A creative thinker with a desire to be 'best in class' and high level of energy, enthusiasm and commitment and a positive "can do" attitude.
  • Excellent communication skills with a proven ability to clearly deliver compelling, well structured ideas, concepts and arguments. Strong written skills

Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.

Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.

Closing date: May 23, 2019
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