Dublin | Ireland
8 Month Contract
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Description of business unit
Bank of Ireland has entered an exciting new phase of development. An important part of the next phase is the development and delivery of strong customer led segment propositions. A strong commercial marketing function is recognised as essential to future success. This team will act as a Marketing Centre of excellence for the BOI Group.
Purpose of the Role
The Marketing Manager will work with Segment and Product owners and business leads to develop and implement comprehensive rolling marketing plans that deliver brand and business objectives.
They will also ensure that all communications align to the brand positioning and creative platform.
Proposition & Segments Marketing
Integrated Marketing Campaigns with a strong focus on measurement and ROI
What is the opportunity
Third level qualification, ideally in relevantdiscipline,with minimum 7 years post qualification experience.
Essential Skills & Experience
Desirable Qualifications, Skills & Experience
Digital marketing experience
Commercial marketing experience in Financial Services and specifically in Consumer banking markets
Competency 1: Achieving Results - 3. Advanced / Leadership
Competency 2: Challenging the Status Quo - 3. Advanced / Leadership
Competency 3: Communicating - 3. Advanced / Leadership
Competency 4: Influencing - 3. Advanced / Leadership
Competency 5: Solving Problems - 3. Advanced / Leadership
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce
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