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Media Relations Manager


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Think outside the box

We know that sometimes people can be put off applying for a job if they think they can't tick every box, but if you are excited about this opportunity and think you can do most of what we are looking for, then go ahead and apply. You could be exactly what we need!

Ways of Working

At Bank of Ireland we are changing.  We are committed to enabling our colleagues to thrive and offer agile ways of working to maximise choice and flexibility in how we work and live. Varying degrees of optionality apply depending on the role.  For more detailed information on this role, please contact us, or let us know your preferred working arrangements when you apply.

Inclusion & Diversity

At the heart of our purpose is our commitment to Inclusion & Diversity: To foster an inclusive working environment where all colleagues are enabled to reach their full potential. We are working to develop a more inclusive and diverse environment, supported by the development of our Employee Support Networks.

Media Relations Manager

Dublin, Ireland | Permanent | Full time

Media Relations Manager

  • Dublin, Ireland
  • Full time

Description of business unit

Group Corporate Affairs is the interface between the Group and all external media and public affairs stakeholders, managing all interactions on behalf of the Group. The team communicates the Bank of Ireland Group ambition, purpose, and strategic priorities with a diverse set of external stakeholders -working to enhance the Group's reputation and manage reputation risk.

Purpose of the Role

The Media Relations Manager is responsible for the management of Bank of Ireland's proactive and reactive media engagement across a wide range of media outlets, specialist sectors and platforms. The role holder will be a key player in the delivery of dynamic, proactive and creative media engagement opportunities for the Group. They will play an important senior role in supporting the communications objectives of the Bank in navigating the current and future challenging landscape.

Key Accountabilities Bank of Ireland Group is seeking a Media Relations Manager to:

  • Contribute strongly to the development and delivery of dynamic, proactive, creative and focussed public relations strategies which communicate the Group's ambition, purpose, and strategic priorities
  • Demonstrate strong incident and crisis communications experience, with a recognised ability to work collaboratively, swiftly and calmly under pressure in situations where the provision of timely updates to external stakeholder including media is essential
  • Play a leading role in the day to day management of all proactive and reactive media engagement - including on all corporate announcements such as market announcements, strategic updates, business and product developments, and other corporate developments - delivering positive media engagement and Group positioning
  • Devise appropriate media engagement strategies for all significant announcements within the Bank of Ireland corporate calendar
  • Skilfully balance the needs and expectations of various stakeholder audiences in all external communications
  • Devise appropriate messages for social media engagement (both for proactive announcements and issues/crisis management)
  • Maintain close working relationships with internal stakeholders - including with public affairs, marketing, internal communications, and UK colleagues - to ensure the alignment of messaging across the Group
  • Demonstrate good commercial acumen and keen awareness of the challenging external environment in which the Group operates including the challenges of the future, with the ability to make a strong contribution to the development and execution of appropriate public relations activity that aligns with the commercial objectives of the Group
  • Be attuned to the particularly challenging environment for the banking sector, including the impact of Covid-19
  • Provide media training to colleagues preparing for external engagement, in partnership with external third parties
  • Provide ongoing support and guidance to colleagues at all levels within the Group on media engagement at local, regional and national level
  • Demonstrate good judgement and excellent relationship management skills in the management of the Group's reputation and the mitigation of reputational risk, including providing comprehensive reports on same for internal use including at senior management level
  • Manage third party suppliers to the Group, including the provision of responsive monitoring of media coverage and social media commentary, and the management of time and focus of external suppliers
  • Represent Group Corporate Affairs, as required, on internal governance and compliance committees
  • Support in the smooth running of the team in all policy and governance matters

What is the opportunity?

This is an exciting opportunity to join the Bank of Ireland Group Corporate Affairs team as Media Relations Manager. The Media Relations team manages all aspects of the Group's interaction with media, working to enhance and protect the Group's reputation.

Essential Skills & Experience

  • Media relations and public relations professional with experience in managing complex and diverse stakeholder relationships
  • At least eight years media management and public relations experience
  • Strong incident and crisis communications experience
  • Excellent communication skills, internal stakeholder relationship management, and influencing skills with an ability to interact with colleagues across all levels within the Group
  • Strong planning and coordination skills with an ability to deliver at pace and to the highest standard
  • A role model for the Group's values in fulfilling all elements of the role

Key Competencies

  • Customer Focused - People Manager
  • One Group, one team - People Manager
  • Manage Risk - People Manager
  • Accountable - People Manager
  • Champion Transformation - People Manager

Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.

Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.

Closing date: Jul 08, 2020

Apply now

Our application form takes just minutes to complete. If you have any questions about our application, you can contact our recruitment team directly.


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