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Recruitment Marketing Specialist

Dublin

Recruitment Marketing Specialist

Dublin | Ireland

We are looking for a Recruitment Marketer to join our team and help tell the story of life at Bank of Ireland. Our Recruitment Team have invested significantly in our Recruitment capability to transform our candidate experience. Using a multi-channel approach, underpinned by data, we are introducing marketing strategies and tactics to our recruitment processes to help attract and engage the best candidates for Bank of Ireland vacancies.

This role will be an initial 11 month fixed term contract.

Purpose of the Role:

Working with our Recruitment team and external partners the successful candidate will help continue our journey of enhancing our candidate experience and building our employer brand. The role will encompass content creation, email marketing, website and content management, multi-channel campaigns and event management. The role will require a high level of interaction with Hiring Managers, colleagues in all parts of the Group, external suppliers and candidates.

What is the opportunity?

This role will be ideal if you have a love of all things digital, are passionate about engaging with candidates on a human level, and enjoy working in a dynamic and creative environment. It is also a great opportunity to gain experience in the emerging area of Recruitment Marketing while working with leading technology and tools.

Key Accountabilities:

  • Create persuasive & engaging posts, emails, social media campaigns through a combination of research and collaboration with recruiters & the business.
  • Identify new channels of sourcing / recruitment in order to reach a broader audience in new demographics and geographies both nationally & internationally.
  • Generate business updates and reports using web and behavioural analytics to identify areas for improvement, seeking opportunities to improve conversions and generate quality applications for the business.
  • Work closely with each of our recruitment managers and their divisions, learning their business and developing a deep understanding of their markets - to deliver appropriate targeted messaging.
  • Content Management and assist in the ongoing development and improvement of our careers platform https://careers.bankofireland.com/
  • End to end event management for recruitment evenings and open days, including event design, content curation, logistics, and promotion, while tracking, measuring and reporting on event success.

Essential Qualifications:

Minimum of 5 passes (minimum Grade D) in Ordinary Level Leaving Certificate subjects, including Maths and English, or equivalent or superseding qualification.

Essential Skills and Experience:

  • Excellent interpersonal skills, with an effective communication style appropriate to audience, culture, and situation.
  • A passion for working with technology, with an analytical mind set.
  • Strong resilience with the ability to deal with competing priorities and tight deadlines.

Desirable Skills and Experience:

  • Bachelor's Degree in Human Resources, Marketing, PR or similar relevant field.
  • Knowledge of employer branding strategies and recruitment marketing best practices.
  • An understanding of recruitment processes and candidates selection methods.
  • Hands on experience with online marketing tools, building email marketing campaigns.

Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.

Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.

Closing date: May 26, 2019
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