Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Description of business unit
As customer expectations grow and there is an increasing demand for personalised customer experiences, there is a growing demand on the Customer Analytics team to enable this personalised experience. The Customers Analytics department is a growing area within Bank of Ireland and is responsible for actionable customer insights, predictive modelling and marketing optimisation. There is a major opportunity to leverage the Bank's data to deliver a more personalised customer experience and transform the organisation to become more data driven.
Purpose of the Role
The purpose of the role is to use data and analytics to power enhanced customer experience at every customer interaction with the Bank.
The vision for the Customer Engagement Engine team is to enable personalisation customer experiences at every customer touch point. The successful candidate will lead a team of Data Scientists within the Group Customer Analytics function. Achieving the vision involves developing a deep understanding of our customers through data and analytics and building best in class analytical models to support our customers at every interaction. It is an incredibly exciting and challenging opportunity to take on. The types of projects involved in achieving this vision include recommender systems, customer graph analysis, next best action and predictive models.
Essential Skills & Experience
Desirable Qualifications, Skills & Experience
Competency 1:Achieving Results - 3. Advanced / Leadership
Competency 2:Being Innovative - 3. Advanced / Leadership
Competency 3:Delivering Quality - 3. Advanced / Leadership
Competency 4:Harnessing Talent - 3. Advanced / Leadership
Competency 5:Thinking Strategically - 3. Advanced / Leadership
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
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