Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Description of business unit
As customer expectations grow and there is an increasing demand for a personalised customer experience, there is a growing demand on the Analytics team to enable this personalised experience. The Analytics department is a growing area within Bank of Ireland and is responsible for customer insights, predictive modelling and performance analytics. The team focuses on providing customer and marketing insights, predictive analytics and robust performance analytics to key stakeholders across the Group. There is an insatiable demand from the organization to integrate and analyze more data to deliver deeper customer understanding.
The primary vision for the Customer Engagement Engine team is to enable personalisation at every customer touch point. This involves developing a deep customer understanding through data and developing best in class predictive models and Nest Best Action engines to serve our customers brilliantly. The team also need to measure at every step the value the models are contribution to key metrics underpinning the Bank's strategic objectives. The types of projects involved in achieving this vision include propensity models, recommender systems, customer graph analysis, next best action and many more exciting and challenging projects.
Purpose of the Role
The purpose of this role is to lead the development of analytical solutions to deliver enhanced customer experiences. The role is responsible for creating personalised data driven experiences for our customers at customer interaction.
What is the opportunity
This is really exciting opportunity to join a team with a big ambition to create data driven customer experiences.
Essential Skills & Experience
Desirable Qualifications, Skills & Experience
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
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