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Social Media Advocacy Specialist


Social Media Advocacy Specialist

Dublin | Ireland

Division Description

Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.

Purpose of the Role

The purpose of the role is to deliver customer advocacy across social media channels, to drive brand appraisal and build brand advocacy

Key Accountabilities

  • Use social listening to understand product triggers and work with content team to develop a strategy to drive brand appraisal for key products;
  • Segment the customer base according to interests and drive engagement with influencers through sponsorship properties;
  • Build Bank of Ireland's share of voice on social media and increase positive brand sentiment
  • Work with in-house team to develop real-time social media content to build brand advocacy
  • Identify customers who are influencers and devise an advocacy programme to build brand share of voice and increase positive brand sentiment across social media channels;
  • Work with data analytics team to analyse customer behaviour and trends across social media;
  • Support the social media customer care team;
  • Research and monitor social media trends, adapting it to the social media channels;
  • Be an exemplar of the Group's values and ensure your role contributes to our purpose and strategic ambition

Essential Qualifications

  • Excellent presentation and communication skills, with the ability to deliver compelling and articulate ideas;
  • Strong influencing and relationship building skills, with the capability to establish constructive and collaborative relationships and the flexibility to operate effectively in a matrix environment;
  • A highly motivated self-starter with the ability to solve problems and deliver at pace and to a high standard;
  • An organised and analytical person with a passion for continuous learning and innovation.

Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.

Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.

Closing date: Feb 22, 2019
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