Dublin | Ireland
Led by the recently appointed Chief Marketing Officer, we are creating Group Marketing function which will develop a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This will enable us to shape and deliver on our purpose to enable customers, colleagues and communities to thrive and to build the National Champion Bank in Ireland. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities, Deep brand & customer insight, Consistent & compelling customer communication across all touchpoints, Data driven marketing, Customer experience insight & innovation design, Integrated Technology transformation, Robust Marketing spend effectiveness & governance.
Description of business unit
The Customer Experience and Innovation Team will Lead customer experience and customer innovation with focus across all online and offline experiences and within the wider transformation roadmap. The team will be focused on supporting group strategic priorities with customer experience; customer journey mapping; customer pain point insight; solution design and agile solution development. We will also devise and implement best practice Service Design framework including design library and drive customer innovation through new technology integration from Fintech etc. As we move deeper into the development of a Design Thinking culture, including ethnographic research and customer journey mapping, we`re standing up a function to shape every Bank of Ireland customer journey beyond tomorrow.
Purpose of the Role
As a UX Designer and architect you`ll be integral to the wider CX team, and well versed in user-centred design methodologies, including user research, journey optimisation and prototyping.
What is the opportunity
As a UX practitioner, you`re probably in high demand right now, you`re fielding all manner of job specs and approaches from recruiters. Many different organisations want your skills. It feels like it`s a good time to think about your career options. So why would you consider a role within Bank of Ireland`s Customer Experience and Innovation team?
Our responsibility is expanding across the bank`s physical and digital estate. This is big, and given the scale of the task, we believe that the technological challenge and the enterprise-scale opportunity will offer a unique attraction to the right experience and service designers. With this role, comes opportunity to shape something that will stand the test of time. Sounds interesting right?
As we move deeper into the development of a Design Thinking culture, including ethnographic research and customer journey mapping, we`re standing up a function to shape every Bank of Ireland customer journey beyond tomorrow. As a UX Designer and architect you`ll be integral to the wider CX team, and well versed in user-centred design methodologies, including user research, journey optimisation and prototyping.
3 years of Design Experience
Essential Skills & Experience
You`ll have 3+ years of design experience under your belt, including:
Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.
Bank of Ireland Group is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce.
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